All the latest things we want you to know and
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23 September 2021


Hello, dear partner.

We get back with a beautiful month of September.
We present four Challenge Classics releases of highest interest and value.

We start with a stunning debut.
CC 72871:
Dutch cellist Ella van Poucke challenges the great Renaud Capuçon in the complete cello works by Schumann.
Her recording repertoire perfectly overlaps the recent Erato disc and... she wins. She wins in teh Concerto, but most of all she is outstanding in the chamber works, where she is sensibly accompanied by Jean-Claude Vanden Eynden. Don't miss this highlight among our 2021 releases.

Let's change mood and... world.
CC 72886:
after the successful 3CD box by Isabelle van Keulen, here is our second item celebrating the anniversary of Astor Piazzolla's birth.
His best-known pupil, bandoneonist Marcelo Nisinman, is joined by an ensemble of classy classical musicians lead by our violinist Daniel Rowland in a thrilling recital alternating Piazzolla's standards with three Nisinman's works: the tango in its past, present and future.

A dramatic change of atmosphere and we fall into
CC 72867:
this is the second instalment on Challenge Classics by the Morat-Fergo guitar duo.
We are now sitting in a biedermeir living room, listening to two viennese classic guitars. They play, with utmost finesse, transcriptions of Mozart's Sonatas. The plucked sound of the guitars clearly remind us and fit in with the fortepiano tone!   

We close this richest and variegated bunch of releases with 
CC 72859:
Hannes Minnaar, our leading pianist, dared to confront Bach's Goldberg. And he is able to say his own, specific word. I called this account 'A Goldberg for the 21st Century'. It sums up sums up all the features of a ‘contemporary’ interpretation at the highest degree. Not to neglect are: the fantastic Chris Maene'straight strung piano and the superaudio recording by Northern Star studio.

More info by clicking on covers. Even more, including the music, here:
Password: sept21
This information is strictly personal and not to be given to third parties.

If you'd like to know more about a certain artist or if you'd like to schedule an interview, please contact Sander Vos at or via telephone at +31 33 7676112.

Warm regards,
Mario Morese           

03 July 2020

SUMMER DISCOUNT - 20% discount on everything!

SUMMER DISCOUNT - 20% discount on everything!
To make sure you can keep enjoying the music this Summer we offer a 20% discount on our full catalogue* and on Challenge Records distributed labels*!

This way you can still enjoy the wonderful music from your home and during the Holiday's. The discount applies on the full catalogues of the labels below.

* The discount is available on selected labels and available until 31 July 2020.
Challenge Classics
Challenge Records
Double Moon Records
Between the Lines
Lawo Classics
Timeless Jazz Legacy
TCB The Montreux Jazz Label
A Records
Van Dyck Records
Signum Classics
Supertracks Records
SunnyMoon Records
Hyphen Press Music
Jazz in Motion
Kepera Records
Atma Classique

Note: If you like Classical Music on Vinyl please have a look at
18 January 2019

In memoriam Chris Ellis (1928-2019)

In memoriam Chris Ellis (1928-2019)
Sad to announce that pioneer record producer, co-founder of Challenge Records, jazz classicist and singer Chris Ellis passed away in Hilversum (NL) near Amsterdam at the age of 90 this week. He was a big inspiration to us and he shall be missed!

ELLIS, CHRISTOPHER REGINALD (CHRIS) was the son of Myrtle Roberts (formerly Ellis nee Orchard) and stepson of Trevor Victor Roberts. 

Chris Ellis was educated at Shrewsbury’s Larcastrian School and Technical College and after army service worked in various local clerical posts. He also began his singing career at  Shrewsbury venues including the Morris and Ward ballrooms (with bands led by Kath Connon, Nesta and Denys Bennet) and formed his own Magnolia Jazz Band, co-led with Shrewsbury Chronicle reporter Mike Farren. Ellis also founded Shrewsbury Jazz Club.
In 1958 he moved to London to work for EMI Records as Assistant Marketing Manager for their ‘British Pop’ department and when this merged with ‘USA Pop’ assumed artistic control for EMI’s new ‘Music for Pleasure’ label (Britain’s first ‘rack job’ budget label which produced reissues covering a huge range of artists and composers). For the company he also created World Records’ ‘Golden Age of Dance Bands’ series which prompted Britain’s ‘nostalgia boom’ of the 1960s and later the award-winning TV series ‘The Singing Detective’ (Dennis Potter, 1986/Peabody Award 1989). At EMI Ellis was also a pioneer producer of classic jazz reissues including the first comprehensive chronologies for Louis Armstrong, Bix Beiderbecke and many others. He also produced new recordings for stars including Ginger Rogers, Elaine Stritch and Jessie Matthews as well as new British and American jazz arrivals including Dick Sudhalter, Keith Ingham, Susannah McCorkle and Keith Nichols. Later he became the company’s Standards Catalogue Manager.
As a broadcaster at various times Ellis presented nostalgia-based series for BBC Radio 2 including ‘Before the Rock set In’ and ‘Star Quality’  as well as ‘specials’ for stars including Matthews, Evelyn Laye, Adelaide Hall and Joe Loss. He also worked with Noel Gay Music, contributing to the 1984 revival of Gay’s show ‘Me and My Girl’ which ran for eight years in Britain winning two Laurence Olivier awards before moving to Broadway where it garnered a further three ‘Tony’ accolades.
Simultaneously – as one of Britain’s most highly-regarded classic jazz singers – Ellis performed at all of London’s principal venues for the music, also appearing on record and in concert with Keith Nichols ‘New Paul Whiteman Orchestra’. He also sang in London clubs, on radio and on record with bands led (amongst others) by Alan Elsdon, Harry Gold, Digby Fairweather and Tiny Winters as well as Dick Sudhalter’s well-remembered ‘Anglo-American Alliance’. His one solo album, ‘Vocal with hot accomp’ was issued in 1987 on Dormouse Records.
In 1991 Ellis moved from London to Amsterdam where he co-founded Challenge Records with Anne de Jong, producing more new recordings by Barbara Lea, Sudhalter, Fairweather, Denise Jannah, Soesja Citroen and others. He also transferred  his ‘Retrieval’ label to the company for reissue of outstanding classic jazz recordings at the specific request of its former producer John R.T. Davies. Ellis never retired from record production and his last CD: ‘Johnny Mercer 1932-42; Singin’ Swinging Songwriter’ will be issued later in 2019. One of Britain’s most retiring – yet supremely gifted and well loved – musical authorities, record producers and singers, Ellis will be sadly missed by the international jazz community.
03 January 2017

Happy New Year!

Happy New Year!
         The New Arts International Team wish you all a prosperous and musical 2017!
02 November 2016

First Hand Records - New distribution label

First Hand Records - New distribution label
New Arts International signed a distribution deal with the amazing Classical, World and Jazz label First Hand Records from the United Kingdom. We will now distribute the First Hand Records catalogue in the following regions: Germany, Austria, Switzerland, Belgium, Netherlands, Luxembourg, France, Italy, Spain, Portugal, Denmark, Poland, Greece, Australia, Czech Republic, Hong Kong, China, Taiwan, Thailand, Singapore and South Korea.

We’re looking forward to this new relation with First Hand Records!
26 September 2016

Aangenaam Klassiek 2016 is about to start

Aangenaam Klassiek 2016 is about to start
On 1 October the Aangenaam Klassiek campaign starts again in The Netherlands. Big discounts on new and old albums. 
New Arts International proudly presents 7 albums that are part of the campaign: 

CC72731 - Hannes cover.jpeg

New release, CD plus free bonus DVD
Fauré: Piano Music - Hannes Minnaar
Challenge Classics | CC 72731 | 0608917273120 | 1SACD+1DVD

- Hannes Minnaar is among the very best pianists of new generation
- this Fauré’s disc is a selection of pieces where Minnaar’s “style characterized as sensitively romantic, musically inventive, with much tonal beauty and fluent precision” (HRAudio) can be fully displayed
- along with violinist Isabelle van Keulen he is responsible for a complete edition of Beethoven’s Sonatas for piano and violin (CC 72650)
- he has already issued two volumes of Beethoven’s Piano Concertos complete survey with Jan Willem de Vriend conducting The Netherlands Symphony Orchestra (CC 72672, CC 72712)
- contains bonus DVD of a concert registration with the same repertoire as the cd
- Hannes Minnaar wins in October 2016, the most prestigious musical prize from the Dutch Government: De Nederlandse Muziekprijs


New release:
Bach: Secular Cantatas Volume 7 - Bach Collegium Japan / Masaaki Suzuki
Bis Records | BISSA 2191 | 7318599921914 | 1SACD 
One track on the Aangenaam Klassiek sampler cd: Wir gehn nun, wo der Dudelsack … from the beloved Peasant Cantata BWV 212 (1:19)

- the works on the seventh disc in Masaaki Suzuki's and Bach Collegium Japan's series of J.S. Bach's secular cantatas are quite special in the composer's production
- this disc contains the best-known cantata of all the so-called 'Peasant Cantata'
- soprano Mojca Erdmann appears on this recording by the courtesy of Deutsche Grammophon



New release:
Arvo Pärt: The Deer’s Cry  - Vox Clamantis
Ecm New Series 4812449 | 0028948124497 |  1CD 
Track on Aangenaam Klassiek sampler: Alleluia-Tropus (3:05)

- Estonian vocal ensemble Vox Clamantis sings music of their greatest composer Arvo Pärt
- this recording demonstrates the intensive cooperation of Arvo Pärt and his favorite vocal ensemble Vox Clamantis
- incl. the classic work Da Pacem Domine
- first-time recordings of the a cappella pieces Drei Hirtenkinder aus Fátima and Habitare Fratres
- rarely recorded material makes up nearly half of this new release, like Von Angesicht zu Angesicht, Sei gelobt, du Baum and Veni Creator 
- trailer on Youtube:



New release:
Bach: The Art of Fugue - Rachel Podger & Brecon Baroque
Channel Classics | CCSSA 38316 | 0723385383161 | 1SACD  
Track on sampler: Contrapunctus 1 (2:47)

-    Rachel Podger, who has been recording and performing Bach's music for violin to critical acclaim for over two decades, has been awarded the Royal Academy of Music Bach Prize
-    Rachel becomes the tenth, and first female, winner of the Music Bach Prize
-    the Art of Fugue is the 3rd Bach-only Rachel Podger release


New release:
Telemann: Concertos & Cantata 'Ihr Völker Hört' - Florilegium, incl. free sampler Best of 25 years Florilegium
Channel Classics | CCS 38616 | 0723385386162 | 1CD | Track op sampler: Concerto in D major twv51: D2  - IV. Vivace (3:14)

- a very varying CD with works from Telemann by Florilegium
- Clare Wilkinson sings in the Cantata on this disc
- Ihr Völker hört was written for the feast of Epiphany (6 January), which celebrates the arrival of the three wise men bringing gifts to Jesus
- Limited Edition includes free best of 25 years Florilegium cd


Release from March 2016
Vivaldi: Laudate! - Johannette Zomer / The Tulipa Consort
Channel Classics | CCS 38216 | 0723385382164 | 1CD 

- first recording with the Tulipa Consort, the ensemble of Johannette Zomer
- sacred music by Antonio Vivaldi

1401190692 sins.jpg
And an release by GLOBE Records from 2011.


24 November 2014

Our Edison Award 2014 Winners!

Our Edison Award 2014 Winners!
We are pleased to announce our winners of the 2014 Edison Awards: the Radio Philharmonic Orchestra, the Dutch National Opera, Goeyvaerts String Trio and the Dino Saluzzi Group. Read more about our stunning musicians below: 

Radio Philharmonic Orchestra - CLASSICAL Oeuvre-award 
Last Sunday 23rd of November the Edison Foundation gave the Classical 2014 Oeuvre-award to the Radio Philharmonic Orchestra. This award aknowledges the extraordinary work they have contributed to the Dutch music scene. 
The Radio Philharmonic Orchestra was founded in 1945 by Albert van Raalte. The orchestra was hereafter led successively by Paul van Kempen, Bernard Haitink, Jean Fournet, Willem van Otterloo, Hans Vonk, Sergiu Comissiona, Edo de Waart and Jaap van Zweden. Season 2012-2013, Markus Stenz was appointed as chef-conductor. American conductor James Gaffigan has since been conductor and will conduct the orchestra until the end of the season. All-in-all, the orchestra has built an extensive discography, with many outstanding highlights. For this reason, is the award a rightful acknowledgement for the many recordings the Radio Philharmonic Orchestra has made.

Dutch National Opera - CLASSICAL Category Opera (Schreker – Der Schatzgräber)
The Dutch National Opera has won the Edison award for the category The Opera. The Dutch National Opera (DNO) is the Netherland's biggest opera company and is based in the National Opera & Ballet. DNO has grown to be one of Europe's most prominent and progressive opera companies. 

Goeyvaerts String Trio - CLASSICAL Category Chamber music (Pärt, Moody – Stabat Matar, Simeron)
The Goeyvaerts String Trio was founded in 1997 and focuses exclusively on 20th and 21st century repertoire. The name comes from Flemish composer Karel Goeyvaerts (1923-1993) who has played a great role in the fundamental changes in European music. The programma, performed by this trio was mainly built around the exceptionally extensive works written for String Trio's, originally based on Belgian composers.
The jury says: "The Goeyvaerts String Trio makes Pärt’s Stabat Mater bloom as never before: crystal clear and full of overtones. Also Simeron of Ivan Moody, composed for the trio, is played and sung in an unbelievably impressive way." 

Dino Saluzzi Group - JAZZ Category World (El Valle De La Infancia)
Argentinean bandoneonist/composer/improviser Dino Saluzzi returns to his roots with El Valle de la Infancia. Recorded at Saluzzi Music Studios in Buenos Aires, it’s the first of his discs to feature his “family band” since 2005’s Juan Condori. Here Dino is heard with his brother Felix on tenor sax and clarinet, his son José María on guitars, and nephew Matías on basses.

Nominees JAZZ Public Choice Award 
For the Jazz Public Choice Award are i.a. nominated Bart Wirtz and Kapok. The winner will be announced during the Edison Jazz / World Gala.

Edison Philharmonic Jukebox
The Radio Philharmonic Orchestra has taken the initiative to present their new concert formula during the Buma Classical Convention. During the Edison Philharmonic Jukebox, the musicians, together with chef-conductor Markus Stenz, will provide the audience an evening in which the very best and biggest classical numbers will play the lead. The audience gets the chance to decide what will be played during the Edison Philharmonic Jukebox. The final concert will be recorded by the NTR and aired on Sunday the 30th of November 2014 at the NTR Stage. Tickets are available via At different times and places during the Buma Classical Convention all awards will be presented to all winners at the Buma Classical Convention in TivoliVredenburg, Utrecht. 
03 February 2014

Welcome to our new website!

Welcome to our new website!
We are popping the champagne and have some cake because we have a new website! A new website full of information you want to know about the things we love and do!

What can i find on this website?
Here you can find the information about us that we think you need. We have some news, with the latest news about New Arts International and our system Tunebase. Our portfolio with the work wat we have done on the web and in design. A complete overview of labels that we distribute locally and worldwide, you can even check out the latest releases of that label! Isn't that nice.
Do you have any more questions about us? Dont hesitate and contact us. How? Thats quite simple. You can send us an e-mail or you can send us a tweet on Twitter or send a message on Facebook. Don't want to use all of this? No problem! Give us a call, you can reach us on +31 33 7676 110. We love to talk to you!
01 November 2013

Update on New Arts International

Update on New Arts International

As it has been some time since we last updated you with information, we wanted to inform you of the progress we have made behind the scenes since our last communication.


We are delighted to announce that new business alliances have now been confirmed in France and Italy, who join our already operational collaboration between Proper Distribution and Ginny Cooper in the UK.

François Segre has formed an alliance with Socadisc in France where he will be able to bring his lengthy experience of working with classical and jazz labels in France to their already established first class reputation for distribution.
With a sales force of five people (almost unique in the French market today) and a history of over 30 years, Socadisc is a trusted partner for us to offer our classical labels efficient distribution services. Socadisc has demonstrated real expertise in jazz, pop and rock and with this alliance, we become a major player for classical repertoire in France.

Mario Morese, as well as continuing to preside in his position of International Sales Manager for New Arts International, has joined forces with Talea in Italy. Talea was formed last year and is comprised of Giovanni and Donatella Sgaria, who used to work at Jupiter, the best independent distributor in Italy until its closure last year.

They are an experienced, motivated and modern team, innovative and conscious of the current features of the Italian market. They will select products, prepare the presentation to shops, manage the marketing and promotion, and will manage the trade with main accounts. Mario will be responsible for overseeing NAI’s business within this structure.

Mario also continues to offer distribution across other territories in his role of International Sales Manager for NAI via a network of trusted international partners.

Our work continues in the Benelux territories with Chris Blom (previously Codaex Belgium) taking on the position of Purchaser for all classical products in addition to New Release Management and sales duties for the Belgian retailers.
Peter Vijfvinkel is assuming the sales duties for New Arts International in Holland and is part of an internal sales and marketing team comprised of five people working in our Amersfoort head office. He handles the New Release Management for the Netherlands as well as being the contact to the key classical lines.

For Germany, due to an internal reshuffle of staff, we regret that Martina Weinmar will no longer be working with us. We have worked with her for many years and wish her the best in her next role. Marie-Jose Batenburg will be working with her colleague Uschi Hucke to carry out all the necessary data entry, sales and supervision of the German sales team (which now numbers five people). Marie-Jose is well established on the German retail markets and is a great asset to our German retailers.

Sarina Pfiffi will be responsible for all PR and marketing activities and is the main contact to the classical and jazz labels for Germany.

General Enquiries: Janet Hoofd 
Phone: +31(0)337676110 (menu 3)
Accounts and Reporting Enquiries: Lia van der Velde 
Phone: +31(0)337676110 (menu 6)
New Release and Purchase Contact: Chris Blom
Data Entry for New Release: Marie-Joseé Batenburg
Tunebase Enquiries: Ginny Cooper
Studio Enquiries: Marijke Wingelaar
Phone: +31(0)337676110 (menu 4)

Germany: Sarina Pfiffi
Wolfgang Reihing
Belgium: Chris Blom
UK: Ginny Cooper
France: François Segre
Netherlands: Peter Vijfvinkel
Italy: Giovanni Sgaria
Mario Morese
International Sales: Mario Morese
02 July 2013

Announcement on the current situation

Announcement on the current situation

Dear customer, label and media contact,

As a trusted partner, we wanted to give you a status update as to what we have been working on as we prefer to work within a transparent environment and we thought you would welcome some clarification.

Challenge Records International is currently negotiating the purchase of the shares in New Arts International BV owned by the administrator of Coda BVBA. With the unfortunate and unexpected bankruptcy of our former partner we have been facing some serious competition in our wish to continue the business. We would like to point out that we are not afraid of competition on fair ground, but it seems that the many rumors spread are damaging everybody's position in the market with the result of potentially endangering the future of people who have in the past been so dedicated to many of you.
Yes, we are discussing the future with former and current Codaex employees. France and the UK are still going companies however without new supplies from Lummen. As a result, they are free to discuss their future with us. All contracts will be made under Challenge Records International; New Arts International will be used as trading name, depending on the discussions with the administrator. We would like to continue under this name since it is now the connection to many markets for us but in case we cannot resolve matters with the administrator, we will operate under the name of Challenge.

For the UK we will work together with Proper Note. Malcolm Mills and Eddie Wilkinson have offered their welcome assistance. Proper Distribution is a well respected company with a great reputation in the UK and we look forward to working directly with them. We shall supply them two or three times a week with sufficient inventory to fulfill the daily orders of clients.

For France and Italy we will be selling direct to consumers as we have in Netherlands, Belgium, Germany and Luxemburg.

We will deliver to all our consumers and partners from our new warehouse BBL, Black Box Logistics in Almere, Netherlands. Our long time manufacturer Sony DADC has contracted BBL for us. They will proactively track and trace our shipments. BBL is an innovative and respected company who offers value-added distribution solutions for the modern market place. BBL provides B2B and B2C distribution for its customers to both Dutch and international destinations from a modern warehouse in Almere. They offer a very proactively service, including track and trace of their deliveries as a matter of course. We believe, that in SonyDADC and BBL we have found a trustworthy and professional partner, and have confidence in the quality they offer for storing and shipping of our goods. This has been proven by the service they provide to companies like Benelux Film Distributors and Lumière Home Entertainment.

For the next four to six weeks, or as long as needed, our former colleague Hans Kesteloo will act in the interim to speed up the process of data input, set up of the release info and the communication to logistics. This will enable us to catch up efficiently with anything missed as a result of Coda’s situation.
Mario Morese is ready to continue his work on international sales. Chris Blom is appointed to offer sales for Belgium and Luxemburg and will be our classical buyer. As of Monday July 1st, he is present at the central office in Amersfoort to ensure a smooth transition for labels to return to business as usual. Eventually he will be based in Belgium.
In September we expect the start of Peter Vijfvinkel as Head of Sales in the Benelux.
Paul Janse is contracted to become our Chief Marketing Manager for classical in cooperation with the specialised country managers. He is assisted in concert promotion, social media marketing, press and media in the Benelux by respectively Hanneke Faber, Jettie Nijenhuis, Yana Kovtun, Valentine Laout and Janet Hoofd.
Order entry Benelux and international sales are in the hands of Stefan Sturrus.

In Italy we will work with Talea, the company of Giovanni Sgaria and Donatella Burretta, both extremely experienced in marketing and sales.

In Germany we continue to build on the great skills and experience of Wolfgang Reihing and his team. Martina Weimar stays responsible for jazz and online distribution. She is the key to our PR results in Germany for jazz as is Wolfgang for classical. Key accounts are visited by Wolfgang as he did in the past. Sarina Pfiffi will become their fulltime assistant and has already shown to be of great value.

For France and the UK we are looking forward to welcoming Francois Segré and Ginny Cooper respectively, once their contractual obligations are fulfilled in their current positions.

Allegro is our trusted partner in the USA. The Orchard continues to be very successful with our digital sales - our cooperation with them is turning into a great success resulting in a revenue increase of 20% a month.
In the second half of this year we shall launch (with our partners MotorMusic in Mechelen), MeloMe our future streaming platyform. This is powered by our software program Tunebase, which was developed in house. With this platform we will offer a great alternative to current streaming DSP's. It will focus only on classical and offers subscribers a very detailed search engine, editorial content, guidance in searching, concerts, downloads, VOD's, discs and books. Everything connected to classical shall be promoted and made available through this platform.

Overall Management
General management is carried out by Anne de Jong. He is member of the board of supervisors of SENA, vice president of NVPI-Audio and secretary of STOMP. Marcel van den Broek is Creative Director, and forms together with Anne the management of the company. Marcel is also responsible for the in house communication studio for graphic design, internet and new business developments. His ‘out of the box ideas’ support the general marketing of the music trusted in our hands.

Thomas Heijmans, Jesse Smit and Sebastiaan Bloemendal develop front and back end software. Carlos Villarroel and Natasja Wallenburg create graphic designs and layouts under the art direction of Marcel. Marijke Wingelaar, who has worked for many years with Polygram and successor Universal in the post production, coordinates the traffic and post production of our own labels Challenge Classics, Buzz, Challenge Jazz, Challenge Records, Daybreak and Retrieval next to the production of POS and adverts.

Lia van der Velde is our bookkeeper and responsible for the sales ledger and credit control. Our accountant Ron van Eeden monitors our daily financials, reports monthly our cash flow projections and delivers quarterly P&L reports.
Margot Gerssen entries all the data of our new releases into Tunebase servicing therefore Phononet, Amazon and many other online media outlets.
With this structure and team we are looking forward to the future with great expectations and dedication. Whilst we accept nobody can predict the future of the markets we are anticipating further decline in physical sales in Benelux and France. We have not seen the bottom of the markets there yet whereas in the USA, Scandinavia, UK and Germany the bottom seems to be reached. The future is servicing all music markets and therefore multichannel sales. Online physical and digital, streaming and downloads, direct to consumer, via specialised CD and book shops, wholesalers, concert venues and facebook pages of artists or websites. We are very much looking forward to embracing the facets of our new business.

The whole situation with Codaex has shown classical and jazz are no longer free from the downfall in physical sales. For a long time we thought we could withstand this as our customers are less inclined to use the internet, but with recent events, reality has proven otherwise.

The future of our business is dependent on a more streamlined business model with a central buying / central fulfillment facility set within it. We are dedicated to provide this is an efficient, balanced and measured way and are confident with the whole team on board, that we can achieve this within our new structure.
Common sense and a little patience has to be shown not to make a short term decision which could result in a long term disaster. The market needs more players therefore we welcome competition but we do ask for some consideration in order to make it possible to maintain jobs for professionals so much needed in a healthy and varied market. If not we will face a further and very rapid narrowing supply channel to the market where in the end labels and artists lose the support of experienced personnel and the opportunity to go to market.
For the forthcoming summer festivals we welcome you to order according to your needs so we can update our stock levels and offer you our newly restructured first class service.

Anne de Jong, Managing Director
15 June 2013

Update on the current situation of Coda BvbA and logistics

Update on the current situation of Coda BvbA and logistics
Dear relation,

Regrettably, as some of you may already know, Coda BvbA in Belgium has been declared bankrupt today. Sadly this has major consequences for the staff of Coda and their connections and about 25 employees will lose their jobs after a long and successful history. It is a sad indictment and unfortunately reminds us again that the drop in physical sales of CDs has major consequences.

With careful consideration, New Arts International, has searched for a solution for the logistics which were carried out by Coda. The choice has been made for Sony DADC in collaboration with BBL (Black Box Logistics) in Almere (the Netherlands). They will take over the logistic services previously provided by Coda.
As you can imagine, this has been a massive reorganisation exercise, and whilst we have tried to minimise the disruption to your business, inevitably there have been some consequence. However, we are delighted to tell you that within the next eight days, we are expecting to deliver upon expectations again.

BBL is an innovative and respected company who offers value-added distribution solutions for the modern market place. BBL provides B2B and B2C distribution for its customers to both Dutch and international destinations from a modern warehouse in Almere. They offer a very proactively service, including track and trace of their deliveries as a matter of course. We believe, that in SonyDADC and BBL we have found a trustworthy and professional partner, and have confidence in the quality they offer for storing and shipping of our goods. This has been proven by the service they provide to companies like Benelux Film Distributors and Lumière Home Entertainment.

Because of the bankruptcy of Coda, many music labels are forced to look for a new distributor. Many of these labels have already contacted Challenge and New Arts International and we are happy to report that the following labels have already committed for one or more countries: Melodija, ABC Commercial, Channel Classics, Dabringhaus und Grimm, Häenssler, London Symphony Orchestra, Linn Records Limited, Evil Penguin, Cobra, Neos, Globe, Signum Records, Resonance Records, Coro and Querstand. We expect to be able to add more labels to this list shortly as labels are coming on board to our new solution each day.

Obviously, New Arts International has been put to a challenge by these developments in adapting to the new situation. The major part of these adjustments has been realised with a realistic logistics partner to provide what we are sure will be a first class distribution solution.

Our primary goal remains to provide classical and jazz music in a modern and attractive way. The organisation - together with our partner Challenge Records International - is ready for the future and will use all its available resources to achieve its goals.

Challenge Records, along with its catalogue of labels, is also within the new structure and we are happy to report that these major labels will also form part of the new structure: ECM Records, Act, Tzadik, Mack Avenue, Challenge Jazz, Challenge Classics, Storyville and the label of Ton Koopman "Antoine Marchand". Tunebase, the software which is developed by Challenge Records, will enable us to approach our market in a fast and efficient way and easily measure the effect of marketing efforts, something we believe will aid and assist each label within the modern environment.

We can expect to be able to give you more clarity on the situation of Coda soon but hope you will understand and accept our apologies for any inconveniences you might have experienced recently. We are now in the process of putting everything in place and are confident that our service will soon be back to the level that you can expect from our company. We look forward to being of assistance to you.

If you have any questions, do not hesitate to contact us on +31 33 7676 111 (Option 3)


Anne de Jong, Managing Director