As it has been some time since we last updated you with information, we wanted to inform you of the progress we have made behind the scenes since our last communication.
We are delighted to announce that new business alliances have now been confirmed in France and Italy, who join our already operational collaboration between Proper Distribution and Ginny Cooper in the UK.
François Segre has formed an alliance with Socadisc in France where he will be able to bring his lengthy experience of working with classical and jazz labels in France to their already established first class reputation for distribution.
With a sales force of five people (almost unique in the French market today) and a history of over 30 years, Socadisc is a trusted partner for us to offer our classical labels efficient distribution services. Socadisc has demonstrated real expertise in jazz, pop and rock and with this alliance, we become a major player for classical repertoire in France.
Mario Morese, as well as continuing to preside in his position of International Sales Manager for New Arts International, has joined forces with Talea in Italy. Talea was formed last year and is comprised of Giovanni and Donatella Sgaria, who used to work at Jupiter, the best independent distributor in Italy until its closure last year.
They are an experienced, motivated and modern team, innovative and conscious of the current features of the Italian market. They will select products, prepare the presentation to shops, manage the marketing and promotion, and will manage the trade with main accounts. Mario will be responsible for overseeing NAI’s business within this structure.
Mario also continues to offer distribution across other territories in his role of International Sales Manager for NAI via a network of trusted international partners.
Our work continues in the Benelux territories with Chris Blom (previously Codaex Belgium) taking on the position of Purchaser for all classical products in addition to New Release Management and sales duties for the Belgian retailers.
Peter Vijfvinkel is assuming the sales duties for New Arts International in Holland and is part of an internal sales and marketing team comprised of five people working in our Amersfoort head office. He handles the New Release Management for the Netherlands as well as being the contact to the key classical lines.
For Germany, due to an internal reshuffle of staff, we regret that Martina Weinmar will no longer be working with us. We have worked with her for many years and wish her the best in her next role. Marie-Jose Batenburg will be working with her colleague Uschi Hucke to carry out all the necessary data entry, sales and supervision of the German sales team (which now numbers five people). Marie-Jose is well established on the German retail markets and is a great asset to our German retailers.
Sarina Pfiffi will be responsible for all PR and marketing activities and is the main contact to the classical and jazz labels for Germany.
|General Enquiries:||Janet Hoofdemail@example.com
Phone: +31(0)337676110 (menu 3)
|Accounts and Reporting Enquiries:||Lia van der Veldefirstname.lastname@example.org
Phone: +31(0)337676110 (menu 6)
|New Release and Purchase Contact:||Chris Blomemail@example.com|
|Data Entry for New Release:||Marie-Joseé Batenburgfirstname.lastname@example.org|
|Tunebase Enquiries:||Ginny Cooperemail@example.com|
|Studio Enquiries:||Marijke Wingelaarfirstname.lastname@example.org
Phone: +31(0)337676110 (menu 4)
|International Sales:||Mario Moreseemail@example.com|
As a trusted partner, we wanted to give you a status update as to what we have been working on as we prefer to work within a transparent environment and we thought you would welcome some clarification.
Challenge Records International is currently negotiating the purchase of the shares in New Arts International BV owned by the administrator of Coda BVBA. With the unfortunate and unexpected bankruptcy of our former partner we have been facing some serious competition in our wish to continue the business. We would like to point out that we are not afraid of competition on fair ground, but it seems that the many rumors spread are damaging everybody's position in the market with the result of potentially endangering the future of people who have in the past been so dedicated to many of you.
Yes, we are discussing the future with former and current Codaex employees. France and the UK are still going companies however without new supplies from Lummen. As a result, they are free to discuss their future with us. All contracts will be made under Challenge Records International; New Arts International will be used as trading name, depending on the discussions with the administrator. We would like to continue under this name since it is now the connection to many markets for us but in case we cannot resolve matters with the administrator, we will operate under the name of Challenge.
For the UK we will work together with Proper Note. Malcolm Mills and Eddie Wilkinson have offered their welcome assistance. Proper Distribution is a well respected company with a great reputation in the UK and we look forward to working directly with them. We shall supply them two or three times a week with sufficient inventory to fulfill the daily orders of clients.
For France and Italy we will be selling direct to consumers as we have in Netherlands, Belgium, Germany and Luxemburg.
We will deliver to all our consumers and partners from our new warehouse BBL, Black Box Logistics in Almere, Netherlands. Our long time manufacturer Sony DADC has contracted BBL for us. They will proactively track and trace our shipments. BBL is an innovative and respected company who offers value-added distribution solutions for the modern market place. BBL provides B2B and B2C distribution for its customers to both Dutch and international destinations from a modern warehouse in Almere. They offer a very proactively service, including track and trace of their deliveries as a matter of course. We believe, that in SonyDADC and BBL we have found a trustworthy and professional partner, and have confidence in the quality they offer for storing and shipping of our goods. This has been proven by the service they provide to companies like Benelux Film Distributors and Lumière Home Entertainment.
For the next four to six weeks, or as long as needed, our former colleague Hans Kesteloo will act in the interim to speed up the process of data input, set up of the release info and the communication to logistics. This will enable us to catch up efficiently with anything missed as a result of Coda’s situation.
Mario Morese is ready to continue his work on international sales. Chris Blom is appointed to offer sales for Belgium and Luxemburg and will be our classical buyer. As of Monday July 1st, he is present at the central office in Amersfoort to ensure a smooth transition for labels to return to business as usual. Eventually he will be based in Belgium.
In September we expect the start of Peter Vijfvinkel as Head of Sales in the Benelux.
Paul Janse is contracted to become our Chief Marketing Manager for classical in cooperation with the specialised country managers. He is assisted in concert promotion, social media marketing, press and media in the Benelux by respectively Hanneke Faber, Jettie Nijenhuis, Yana Kovtun, Valentine Laout and Janet Hoofd.
Order entry Benelux and international sales are in the hands of Stefan Sturrus.
In Italy we will work with Talea, the company of Giovanni Sgaria and Donatella Burretta, both extremely experienced in marketing and sales.
In Germany we continue to build on the great skills and experience of Wolfgang Reihing and his team. Martina Weimar stays responsible for jazz and online distribution. She is the key to our PR results in Germany for jazz as is Wolfgang for classical. Key accounts are visited by Wolfgang as he did in the past. Sarina Pfiffi will become their fulltime assistant and has already shown to be of great value.
For France and the UK we are looking forward to welcoming Francois Segré and Ginny Cooper respectively, once their contractual obligations are fulfilled in their current positions.
Allegro is our trusted partner in the USA. The Orchard continues to be very successful with our digital sales - our cooperation with them is turning into a great success resulting in a revenue increase of 20% a month.
In the second half of this year we shall launch (with our partners MotorMusic in Mechelen), MeloMe our future streaming platyform. This is powered by our software program Tunebase, which was developed in house. With this platform we will offer a great alternative to current streaming DSP's. It will focus only on classical and offers subscribers a very detailed search engine, editorial content, guidance in searching, concerts, downloads, VOD's, discs and books. Everything connected to classical shall be promoted and made available through this platform.
General management is carried out by Anne de Jong. He is member of the board of supervisors of SENA, vice president of NVPI-Audio and secretary of STOMP. Marcel van den Broek is Creative Director, and forms together with Anne the management of the company. Marcel is also responsible for the in house communication studio for graphic design, internet and new business developments. His ‘out of the box ideas’ support the general marketing of the music trusted in our hands.
Thomas Heijmans, Jesse Smit and Sebastiaan Bloemendal develop front and back end software. Carlos Villarroel and Natasja Wallenburg create graphic designs and layouts under the art direction of Marcel. Marijke Wingelaar, who has worked for many years with Polygram and successor Universal in the post production, coordinates the traffic and post production of our own labels Challenge Classics, Buzz, Challenge Jazz, Challenge Records, Daybreak and Retrieval next to the production of POS and adverts.
Lia van der Velde is our bookkeeper and responsible for the sales ledger and credit control. Our accountant Ron van Eeden monitors our daily financials, reports monthly our cash flow projections and delivers quarterly P&L reports.
Margot Gerssen entries all the data of our new releases into Tunebase servicing therefore Phononet, Amazon and many other online media outlets.
With this structure and team we are looking forward to the future with great expectations and dedication. Whilst we accept nobody can predict the future of the markets we are anticipating further decline in physical sales in Benelux and France. We have not seen the bottom of the markets there yet whereas in the USA, Scandinavia, UK and Germany the bottom seems to be reached. The future is servicing all music markets and therefore multichannel sales. Online physical and digital, streaming and downloads, direct to consumer, via specialised CD and book shops, wholesalers, concert venues and facebook pages of artists or websites. We are very much looking forward to embracing the facets of our new business.
The whole situation with Codaex has shown classical and jazz are no longer free from the downfall in physical sales. For a long time we thought we could withstand this as our customers are less inclined to use the internet, but with recent events, reality has proven otherwise.
The future of our business is dependent on a more streamlined business model with a central buying / central fulfillment facility set within it. We are dedicated to provide this is an efficient, balanced and measured way and are confident with the whole team on board, that we can achieve this within our new structure.
Common sense and a little patience has to be shown not to make a short term decision which could result in a long term disaster. The market needs more players therefore we welcome competition but we do ask for some consideration in order to make it possible to maintain jobs for professionals so much needed in a healthy and varied market. If not we will face a further and very rapid narrowing supply channel to the market where in the end labels and artists lose the support of experienced personnel and the opportunity to go to market.
For the forthcoming summer festivals we welcome you to order according to your needs so we can update our stock levels and offer you our newly restructured first class service.
Anne de Jong, Managing DirectorDo you want to be updated about NewArts International? Join us on Facebook
Regrettably, as some of you may already know, Coda BvbA in Belgium has been declared bankrupt today. Sadly this has major consequences for the staff of Coda and their connections and about 25 employees will lose their jobs after a long and successful history. It is a sad indictment and unfortunately reminds us again that the drop in physical sales of CDs has major consequences.
With careful consideration, New Arts International, has searched for a solution for the logistics which were carried out by Coda. The choice has been made for Sony DADC in collaboration with BBL (Black Box Logistics) in Almere (the Netherlands). They will take over the logistic services previously provided by Coda.
As you can imagine, this has been a massive reorganisation exercise, and whilst we have tried to minimise the disruption to your business, inevitably there have been some consequence. However, we are delighted to tell you that within the next eight days, we are expecting to deliver upon expectations again.
BBL is an innovative and respected company who offers value-added distribution solutions for the modern market place. BBL provides B2B and B2C distribution for its customers to both Dutch and international destinations from a modern warehouse in Almere. They offer a very proactively service, including track and trace of their deliveries as a matter of course. We believe, that in SonyDADC and BBL we have found a trustworthy and professional partner, and have confidence in the quality they offer for storing and shipping of our goods. This has been proven by the service they provide to companies like Benelux Film Distributors and Lumière Home Entertainment.
Because of the bankruptcy of Coda, many music labels are forced to look for a new distributor. Many of these labels have already contacted Challenge and New Arts International and we are happy to report that the following labels have already committed for one or more countries: Melodija, ABC Commercial, Channel Classics, Dabringhaus und Grimm, Häenssler, London Symphony Orchestra, Linn Records Limited, Evil Penguin, Cobra, Neos, Globe, Signum Records, Resonance Records, Coro and Querstand. We expect to be able to add more labels to this list shortly as labels are coming on board to our new solution each day.
Obviously, New Arts International has been put to a challenge by these developments in adapting to the new situation. The major part of these adjustments has been realised with a realistic logistics partner to provide what we are sure will be a first class distribution solution.
Our primary goal remains to provide classical and jazz music in a modern and attractive way. The organisation - together with our partner Challenge Records International - is ready for the future and will use all its available resources to achieve its goals.
Challenge Records, along with its catalogue of labels, is also within the new structure and we are happy to report that these major labels will also form part of the new structure: ECM Records, Act, Tzadik, Mack Avenue, Challenge Jazz, Challenge Classics, Storyville and the label of Ton Koopman "Antoine Marchand". Tunebase, the software which is developed by Challenge Records, will enable us to approach our market in a fast and efficient way and easily measure the effect of marketing efforts, something we believe will aid and assist each label within the modern environment.
We can expect to be able to give you more clarity on the situation of Coda soon but hope you will understand and accept our apologies for any inconveniences you might have experienced recently. We are now in the process of putting everything in place and are confident that our service will soon be back to the level that you can expect from our company. We look forward to being of assistance to you.
If you have any questions, do not hesitate to contact us on +31 33 7676 111 (Option 3)
Anne de Jong, Managing DirectorDo you want to be updated about NewArts International? Join us on Facebook